There's a reason why ketchup is one of the world's favourite sauces: it goes with pretty much anything savoury.
But using it in a dessert might be taking the global obsession to a whole new level.
A recipe for ketchup cake is being advertised on some Canadian Heinz bottles - and the strange-sounding bake has now gone viral.
Nearly 6,000 people have upvoted a photo of the back of a Heinz bottle that invites you to make the odd creation on Reddit.
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Named 'The Great Canadian Ketchup Cake,' the bake is a bright red two-tier sponge sandwiched together with and covered in cream cheese icing. It's a genuine Heinz-approved recipe from Kraft Canada, which makes baking products
Nearly 6,000 people have upvoted this photo of the back of a Heinz bottle that invites you to make a 'Great Canadian Ketchup Cake' on Reddit
Named 'The Great Canadian Ketchup Cake,' the bake is a bright red two-tier sponge sandwiched together with and covered in cream cheese icing.
It's a genuine Heinz-approved recipe from Kraft Canada, which makes baking products.
The social media frenzy last week prompted one man, Gregory Nuttle, the University of Nevada's director of graduate student services, to try out the recipe.
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He filmed itstep-by-step in three videos on YouTube.
His verdict? Surprisingly 'not bad' - apparently it tastes similar to a spiced carrot cake.
His friends, who were brave enough to try his creation, described it as 'perfectly acceptable,' 'moist,' and 'sweet'.
Gregory Nuttle tried out the recipe after the social media frenzy, filming his efforts step-by-step in three videos on YouTube. He said the end result, pictured, was 'not bad'
Gregory's friends,who were brave enough to try his creation, described it as 'perfectly acceptable,' 'moist,' and 'sweet'
Gregory, a vegan, even tried the recipe containing eggs and cheese himself, and was surprised to declare that it was 'pretty good'
One friend said: 'It is very similar to a carrot cake, with a finer crumb.'
Gregory, a vegan, even tried the recipe - containing eggs and cheese - himself, explaining: 'I spent a lot of time on this, I'm doing it.'
His friend joked: 'Does it taste like pain and animal suffering?'
Sounding surprised, Gregory exclaimed: 'It's pretty good!'
But Gregory wasn't the first one to test the recipe at the request of Reddit.
A year ago, before the picture went viral, @Showmm created a step-by-step guide of how to make the ketchup cake, with pictures at every stage.
Gregory Nuttle was not the first to try out the recipe at the request of Reddit. Showmm created a step-by-step guide of how to make the ketchup cake a year ago, with pictures at every stage, including a shot of the first slice from the whole cake
Showmm said the ketchup cake tasted like a spice cake, and had a very slight hint of tang - but you wouldn't know it contained the condiment
Her cake was not the luminous red depicted on Kraft's website, as she had run out of red food colouring, she told picture-sharing website Imgur.
She said the taste was 'fine' - a ringing endorsem*nt.
She wrote: 'Maybe there was a very slight hint of tang to the cake, but you wouldn't know it was ketchup. It tastes like spice cake!'
The recipe was created for the 100th anniversary of Heinz in Canada, according to Kraft.
Describing the cake, it wrote: 'This showstopping cake tastes as good as it looks.
'If you are a fan of carrot cake, you'll want to try this recipe!'
The ingredients list contains a few Canadian brands, but they can be easily swapped for British alternatives if you're brave enough to test the recipe for yourself.
Showmm made the ketchup cake at the request of Reddit a year ago, before the picture of the recipe on the back of a Heinz bottle went viral
MAKE YOUR OWN GREAT CANADIAN HEINZ KETCHUP CAKE
(Serves 16)
Ingredients:
2 cups flour
2 tsp MAGIC Baking Powder
1 tsp baking soda
1-1/2 tsp ground cinnamon
1/2 tsp each ground ginger and nutmeg
1/2 cup each Heinz Tomato Ketchup and water
2 tbsp red food colouring
1-1/2 cups butter, softened, divided
1-1/2 cups packed dark brown sugar
2 eggs
175 g PHILADELPHIA Brick Cream Cheese, softened
1 tsp vanilla
4 cups icing sugar
Method:
Heat oven to 350F.
Spray 2 (9-inch) round pans with cooking spray; cover bottoms with parchment.
Combine flour, baking powder, baking soda and spices. Mix ketchup, water and food colouring in separate bowl until blended.
Beat 3/4 cup butter and brown sugar in large bowl with mixer until light and fluffy. Blend in eggs, one at a time. Add flour mixture alternately with ketchup mixture, mixing well after each addition. Pour into prepared pans.
Bake 30 min or until toothpick inserted in centres comes out clean.
Cool cakes in pans for 10 minutes.
Remove to wire racks and cool completely.
Beat cream cheese, vanilla and remaining butter in separate large bowl with mixer until creamy. Gradually beat in icing sugar until mixture is light and fluffy.
Stack cake layers on plate, filling and frosting with cream cheese icing.
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